Q&A with Klub Maison founder Jules Villbrandt (@herz.und.blut)

In your own words, what is Klub Maison?

We started Klub Maison last year as a kind of playground for people who love interiors, travel, beauty, and food. The idea was never just about a magazine, but more about creating a club, a space where different worlds and passions can meet. Both online and offline, we want to connect people who are curious about lifestyle and culture, and give them a place to feel at home.

Who do you envision using and enjoying the Klub Maison space?

We imagine a mix of people who are curious, open-minded, and inspired by culture in all its forms from design lovers and food enthusiasts to travelers and beauty creatives. Klub Maison is meant for anyone who enjoys discovering new ideas and connecting with others, whether they drop by for an event, a pop-up, or simply to be part of the community vibe.

In one word—how would you describe your interior design taste?

FUN

What makes a space feel complete to you?

To be honest, that’s a tough question for me. I collect so many objects that a room never really feels “finished”,there are always new pieces and décor elements finding their way in. But for me, a space feels right when it creates an atmosphere where guests want to linger and don’t feel like leaving too soon.

What advice would you give to people about choosing what to hang on your walls at home?

Art, photography, and images shouldn’t just decorate a space, they should bring joy and a sense of ease. For me, it’s always about asking:What do I enjoy right now? What do I want to see every day?That’s what matters. I also love richly layered walls, almost like a salon-style hanging. Sometimes the best way to find the perfect arrangement is to lay the works out on the floor first and see which pieces really harmonize together.