Person adjusting a framed “WOW” artwork on a white wall among other abstract pieces.
Styling the studio for WOA spring 2025

Behind the scenes putting together the main interior for the art prints of WOA Spring 2025. Carefully curated vintage furniture meets the bold presence of contemporary art. For this collection, we wanted to create a space that feels lived-in yet refined, where the richness of natural materials balances the cool, expressive tones of blue and green artwork.

Photos by Björn Eklund

Person arranging framed abstract artwork on a metal table, with hammer and additional art pieces nearby.
Three people kneel on the floor, examining printed documents and using a phone.
Two people roll up a woven rug on a concrete floor beside a plaid couch.
A person adjusts a studio light in a staged living room featuring a sofa, table, and shelving.

We started with the foundation—mid-century Scandinavian furniture in deep brown tones, chosen for its warmth and timeless appeal. Børge Mogensen’s 4312 daybed provides sturdy-feeling foundation with its wide and low design, for the other pieces to add layers of texture and color on top of. Other favorite’s we used include the Gubi Semi pendant lamp designed by Bonderup & Thorup and the Pastil chair designed by Eero Arnio. The finishing details brought the vision to life. Aged ceramics, textured textiles, and haphazardly placed books soften the setting, ensuring a personal feel. The arrangement is asymmetrical yet harmonious, allowing the space to evolve in a way that felt authentic.

The furniture sets the stage for the artwork, which introduces an element of contrast. Rich blues and fresh greens bring depth and energy, creating a dialogue between the organic warmth of the furnishings and the brightness of the art prints. With WOA Spring 2025, we explore the contrast of cool tones with warm textures. The fresh blues and greens are complemented by warm textures and soft shapes, and are styled with organic materials to create an atmosphere that feels warm and inviting yet has a bright and energetic edge.

Person indoors holding a large blue cloth covering their face and torso.
Two people arranging framed abstract artwork near a plaid sofa; coffee table with books and candle in foreground.
Three people positioning and photographing artwork on a wall above a plaid couch.
Woman sitting in a white round chair with artwork displayed on the wall.
Plaid sofa and abstract wall art in a modern living room with green chairs and a round wooden coffee table.
Modern framed artworks with abstract shapes, eyes, and the word WOW displayed on and behind a wooden table.

WOA spring 2025